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My full CV can be found here.

Current Position

since 04/2013

Assistant Professor of Marketing (“Junior-Professorin”)
Eberhard Karls University Tuebingen
positive Evaluation 04/2019

Academic Work Experience


Interim Professor of Marketing (“Vertretungsprofessorin”)
University of Stuttgart


Visiting Scholar
Tuck School of Business, Dartmouth College, USA


Research Associate with Prof. Dr. Karen Gedenk
Department of Business Administration
especially market oriented media management
University of  Hamburg


Visiting Scholar
Tilburg University, Netherlands


Research Associate with Prof. Dr. Karen Gedenk
Department of Business Administration, Marketing Research 
University of Cologne



PhD student with Prof. Dr. Karen Gedenk
Chair of Business Administration – Marketing and Pricing 
University of Hamburg
Title of the doctoral thesis:
“Essays on Marketing Strategies in Cyclical and Seasonal Environments”
Thesis Committee: 
Prof. Dr. Karen Gedenk
Prof. Dr. Kay Peters
Prof. Dr. Michel Clement
Prof. Dr. Jonas Schreyögg


PhD student with Prof. Dr. Karen Gedenkat the University of Cologne


Studies in the Master Program ’Marketing Research’
at Tilburg University 
Degree: Master of Science
Master thesis title: “Myopic Management and Multinational Enterprise Marketing Decisions”


Studies of Business Administration at the Christian-Albrechts-University of Kiel
Degree: Diplom (M.Sc. equivalent)
Diploma thesis title: “Optimierung des Targeting in Kunden-werben-Kunden-Programmen – Methodische Ansätzebei unbalancierten Stichproben”


Studies of Business Administration at the University Duisburg-Essen
Degree: Vordiplom (B.Sc. equivalent)


Widdecke Kai A., Keller, Wiebke I. Y., Gedenk, Karen, Deleersnyder, B. (2022): „Drivers of the synergy between price cuts and store flyer advertising at supermarkets and discounters“, International Journal of Research in Marketing, (accepted).(supported by AiMark) (VHB: A, Impact Factor: 3.352)

Keller, Wiebke I. Y., Deleersnyder, B., and Gedenk, K. (2019). Price Promotions and Popular Events. Journal of Marketing, 83(1), 73–88. (supported by AiMark)
(VHB: A+, Impact Factor: 5.266)

Keller, Wiebke I. Y., Mueller, Franziska, Stromberg, Malik, Papies, Dominik (2021): „Gender Diversity in Academic Publishing – Comment on Galak and Kahn“, Marketing Letters, 32pages 325–336;
(VHB: B , Impact Factor: 1.277)

Keller, Wiebke I. Y., & Keller, Jan D. (2021): „Daily weather data averages for Germany aggregated over official weather stations“ [Data set Zenodo].

Wolter, Karsten, Praktiknjo, Michael, Boie, Julia, Decker, Georges, Nadal, Jennifer, Jansen, Christian, Keller, Wiebke I. Y., Meyer, Carsten, Trebicka, Jonel, Attenberger, Ulrike, Thomas, Daniel (2021): „Glue Embolization of Gastroesophageal Varices during Transjugular Intrahepatic Portosystemic Shunt (TIPS) Improves Survival Compared to Coil-only Embolization—A Single-Center Retrospective Study“, Cardiovasc Intervent Radiol, 44, 1240–1250. (Impact Factor: 1.928)

Working Paper

Keller, Wiebke I. Y., Papies, Dominik (2023): „The Impact of Online Price Searches on Offline Behavior of Consumers and Firms“, Management Science, (reject and resubmit);
(VHB: A+, Impact Factor: 3.935)

Keller, Wiebke I. Y.,  Stäbler, Samuel, Deleersnyder, Barbara (2023): Advertising Strategies by Multinational Firms: Evidence of a Home Focus and Its Performance Implications“, Management Science, (reject and resubmit); 
(VHB: A+, Impact Factor: 3.935)

Keller, Wiebke I. Y., Nieters, Pascal, Keller, Jan D. : Predicting Sales based on Promotional and Weather Information – A neural Network Approach, working paper.

Work in Progress

Keller, Wiebke I. Y., Ailawadi, Kusum, Neslin, Scott A.: Understanding the Effect of Weather on Promotion Sales Effectiveness, work in progress

Keller, Wiebke I. Y., Artemenko, C. (2023): “Price Calculations“, work in progress


Marketing Dynamics Conference, Georgia State University, Atlanta, USA, November 2022: “How does Price Transparency affect Pricing?“

Marketing Science Conference, Fudan University, Shanghai, China, June 2016: “The Effect of Consumer Online Price Search on Pricing Behavior of Firms “

Competence Center Empirical Methods: Quantitative Methods in the Social Science, Tübingen, Deutschland, June 2014: “Model Evaluation and Copulas: Application in Marketing”

Marketing Dynamics Conference, Tilburg University, Tilburg, Netherlands, August 2012: “Promotions and Seasonal Events“

Marketing Science Conference, Boston University, Boston, USA, June 2012: “Promotions and Seasonal Events“

EMAC- Doctoral Colloquium – Advanced Track: Marketing Mix Instruments, ISCTE Business School, Lisbon, Portugal, May 2012: “Promotions and Seasonal Events“

SALTY: Marketing Research Camp, University of Cologne , Cologne, Deutschland, September 2011: “Advertising Strategies by Multinational Firms: Evidence of a home bias“

Marketing Research Camp, Tilburg University, Tilburg, Netherlands, June 2011: “Advertising Strategies by Multinational Firms: Evidence of a home bias“

Marketing Science Conference, Rice Jones Graduate School of Business, Houston, USA, June 2011: “Advertising Strategies by Multinational Firms: Evidence of a home bias“

Ellwanger Wirtschaftsgespräch, Ellwangen, Germany, March 2014: “Der Einsatz von Marketing zu großen Events – The Use of Marketing around Events“

Bayer Business Consulting, Leverkusen, Germany, March 2011: “Advertising Strategies by Multinational Firms“

Simon, Kucher & Partners, Bonn, Germany, September 2010: “Werbeentscheidungen in multinational agierenden Unternehmen – Advertising Strategies by Multinational Firms”