My full CV can be found here.
Current Position
since 04/2013
Assistant Professor of Marketing (“Junior-Professorin”)
Eberhard Karls University Tuebingen
positive Evaluation 04/2019
Past Appointments
04/2018-09/2018
Interim Professor of Marketing (“Vertretungsprofessorin”)
University of Stuttgart
04/2010–03/2013
Research Associate with Prof. Dr. Karen Gedenk
Department of Business Administration
especially market oriented media management
University of Hamburg
10/2009–03/2010
Research Associate with Prof. Dr. Karen Gedenk
Department of Business Administration, Marketing Research
University of Cologne
Education
03/2010-03/2013
505050PhD student with Prof. Dr. Karen Gedenk
Chair of Business Administration – Marketing and Pricing
University of Hamburg
Title of the doctoral thesis:
“Essays on Marketing Strategies in Cyclical and Seasonal Environments”
Thesis Committee:
Prof. Dr. Karen Gedenk
Prof. Dr. Kay Peters
Prof. Dr. Michel Clement
Prof. Dr. Jonas Schreyögg
09/2009-02/2010
PhD student with Prof. Dr. Karen Gedenkat the University of Cologne
09/2008-08/2009
Studies in the Master Program ’Marketing Research’
at Tilburg University
Degree: Master of Science
Master thesis title: “Myopic Management and Multinational Enterprise Marketing Decisions”
10/2005-02/2009
Studies of Business Administration at the Christian-Albrechts-University of Kiel
Degree: Diplom (M.Sc. equivalent)
Diploma thesis title: “Optimierung des Targeting in Kunden-werben-Kunden-Programmen – Methodische Ansätzebei unbalancierten Stichproben”
04/2004-10/2005
Studies of Business Administration at the University Duisburg-Essen
degree: Vordiplom (B.Sc. equivalent)
Publications
Keller, Wiebke I. Y., Deleersnyder, B., and Gedenk, K. (2019). Price Promotions and Popular Events. Journal of Marketing, 83(1), 73–88. (supported by AiMark) (VHB: A+, Impact Factor: 5.266)
https://doi.org/10.1177/0022242918812055
Keller, Wiebke I. Y., Mueller, Franziska, Stromberg, Malik, Papies, Dominik (2021): „Gender Diversity in Academic Publishing – Comment on Galak and Kahn“, Marketing Letters, (accepted);
(VHB: B , Impact Factor: 1.277)
Keller, Wiebke I. Y., & Keller, Jan D. (2021): „Daily weather data averages for Germany aggregated over official weather stations“ [Data set Zenodo].
http://doi.org/10.5281/zenodo.5052777
Wolter, Karsten, Praktiknjo, Michael, Boie, Julia, Decker, Georges, Nadal, Jennifer, Jansen, Christian, Keller, Wiebke I. Y., Meyer, Carsten, Trebicka, Jonel, Attenberger, Ulrike, Thomas, Daniel (2021): „Glue Embolization of Gastroesophageal Varices during Transjugular Intrahepatic Portosystemic Shunt (TIPS) Improves Survival Compared to Coil-only Embolization—A Single-Center Retrospective Study“, Cardiovasc Intervent Radiol, 44, 1240–1250. (Impact Factor: 1.928)
https://doi.org/10.1007/s00270-021-02852-y
Working Paper
Widdecke Kai A., Gedenk, Karen, Keller, Wiebke I. Y.,Deleersnyder, B. (2021): „When is the whole greater than the sum of its parts? Drivers of the synergy between price cuts and store flyers at supermarkets and discounters“, International Journal of Research in Marketing, (conditional accept);
(VHB: A, Impact Factor: 3.352)
Keller, Wiebke I. Y., Papies, Dominik (2021): „The Impact of Online Price Searches on Offline Behavior of Consumers and Firms“, Management Science, (reject and resubmit);
(VHB: A+, Impact Factor: 3.935)
Keller, Wiebke I. Y., Deleersnyder, Barbara (2021): Advertising Strategies by Multinational Firms: Evidence of a Home Focus and Its Performance Implications“, Management Science, (reject and resubmit);
(VHB: A+, Impact Factor: 3.935)
Work in Progress
Keller, Wiebke I. Y., Ailawadi, Kusum, Neslin, Scott A. : Impact of Weather on Consumer Behavior.
Keller, Wiebke I. Y., Nieters, Pascal, Keller, Jan D. : Predicting Sales based on Promotional and Weather Information – A neural Network Approach.
Presentations
Marketing Science Conference, Fudan University, Shanghai, China, June 2016: “The Effect of Consumer Online Price Search on Pricing Behavior of Firms “
Competence Center Empirical Methods: Quantitative Methods in the Social Science, Tübingen, Deutschland, June 2014: “Model Evaluation and Copulas: Application in Marketing”
Marketing Dynamics Conference, Tilburg University, Tilburg, Netherlands, August 2012: “Promotions and Seasonal Events“
Marketing Science Conference, Boston University, Boston, USA, June 2012: “Promotions and Seasonal Events“
EMAC- Doctoral Colloquium – Advanced Track: Marketing Mix Instruments, ISCTE Business School, Lisbon, Portugal, May 2012: “Promotions and Seasonal Events“
SALTY: Marketing Research Camp, University of Cologne , Cologne, Deutschland, September 2011: “Advertising Strategies by Multinational Firms: Evidence of a home bias“
Marketing Research Camp, Tilburg University, Tilburg, Netherlands, June 2011: “Advertising Strategies by Multinational Firms: Evidence of a home bias“
Marketing Science Conference, Rice Jones Graduate School of Business, Houston, USA, June 2011: “Advertising Strategies by Multinational Firms: Evidence of a home bias“
Ellwanger Wirtschaftsgespräch, Ellwangen, Germany, March 2014: “Der Einsatz von Marketing zu großen Events – The Use of Marketing around Events“
Bayer Business Consulting, Leverkusen, Germany, March 2011: “Advertising Strategies by Multinational Firms“
Simon, Kucher & Partners, Bonn, Germany, September 2010: “Werbeentscheidungen in multinational agierenden Unternehmen – Advertising Strategies by Multinational Firms”