My full CV can be found here.
Current Position
since 04/2013
Assistant Professor of Marketing (“Junior-Professorin”)
Eberhard Karls University Tuebingen
positive Evaluation 04/2019
Academic Work Experience
04/2018-09/2018
Interim Professor of Marketing (“Vertretungsprofessorin”)
University of Stuttgart
10/2018-12/2018
09/2016-12/2016
Visiting Scholar
Tuck School of Business, Dartmouth College, USA
04/2010–03/2013
Research Associate with Prof. Dr. Karen Gedenk
Department of Business Administration
especially market oriented media management
University of Hamburg
07/2012-08/2012
06/2011-07/2011
03/2011-04/2011
Visiting Scholar
Tilburg University, Netherlands
10/2009–03/2010
Research Associate with Prof. Dr. Karen Gedenk
Department of Business Administration, Marketing Research
University of Cologne
Education
03/2010-03/2013
PhD student with Prof. Dr. Karen Gedenk
Chair of Business Administration – Marketing and Pricing
University of Hamburg
Title of the doctoral thesis:
“Essays on Marketing Strategies in Cyclical and Seasonal Environments”
Thesis Committee:
Prof. Dr. Karen Gedenk
Prof. Dr. Kay Peters
Prof. Dr. Michel Clement
Prof. Dr. Jonas Schreyögg
grade: SUMMA CUM LAUDE
09/2009-02/2010
PhD student with Prof. Dr. Karen Gedenkat the University of Cologne
09/2008-08/2009
Studies in the Master Program ’Marketing Research’
at Tilburg University
Degree: Master of Science
Master thesis title: “Myopic Management and Multinational Enterprise Marketing Decisions”
10/2005-02/2009
Studies of Business Administration at the Christian-Albrechts-University of Kiel
Degree: Diplom (M.Sc. equivalent)
Diploma thesis title: “Optimierung des Targeting in Kunden-werben-Kunden-Programmen – Methodische Ansätzebei unbalancierten Stichproben”
04/2004-10/2005
Studies of Business Administration at the University Duisburg-Essen
Degree: Vordiplom (B.Sc. equivalent)
Publications
Widdecke Kai A., Keller, Wiebke I. Y., Gedenk, Karen, Deleersnyder, B. (2022): „Drivers of the synergy between price cuts and store flyer advertising at supermarkets and discounters“, International Journal of Research in Marketing, (accepted).(supported by AiMark) (VHB: A, Impact Factor: 3.352)
Keller, Wiebke I. Y., Deleersnyder, B., and Gedenk, K. (2019). Price Promotions and Popular Events. Journal of Marketing, 83(1), 73–88. (supported by AiMark)
(VHB: A+, Impact Factor: 5.266)
https://doi.org/10.1177/0022242918812055
Keller, Wiebke I. Y., Mueller, Franziska, Stromberg, Malik, Papies, Dominik (2021): „Gender Diversity in Academic Publishing – Comment on Galak and Kahn“, Marketing Letters, 32, pages 325–336;
(VHB: B , Impact Factor: 1.277)
Keller, Wiebke I. Y., & Keller, Jan D. (2021): „Daily weather data averages for Germany aggregated over official weather stations“ [Data set Zenodo].
http://doi.org/10.5281/zenodo.5052777
Wolter, Karsten, Praktiknjo, Michael, Boie, Julia, Decker, Georges, Nadal, Jennifer, Jansen, Christian, Keller, Wiebke I. Y., Meyer, Carsten, Trebicka, Jonel, Attenberger, Ulrike, Thomas, Daniel (2021): „Glue Embolization of Gastroesophageal Varices during Transjugular Intrahepatic Portosystemic Shunt (TIPS) Improves Survival Compared to Coil-only Embolization—A Single-Center Retrospective Study“, Cardiovasc Intervent Radiol, 44, 1240–1250. (Impact Factor: 1.928)
https://doi.org/10.1007/s00270-021-02852-y
Working Paper
Keller, Wiebke I. Y., Papies, Dominik (2021): „The Impact of Online Price Searches on Offline Behavior of Consumers and Firms“, Management Science, (reject and resubmit);
(VHB: A+, Impact Factor: 3.935)
Keller, Wiebke I. Y., Deleersnyder, Barbara (2021): Advertising Strategies by Multinational Firms: Evidence of a Home Focus and Its Performance Implications“, Management Science, (reject and resubmit);
(VHB: A+, Impact Factor: 3.935)
Keller, Wiebke I. Y., Nieters, Pascal, Keller, Jan D. : Predicting Sales based on Promotional and Weather Information – A neural Network Approach, working paper.
Work in Progress
Keller, Wiebke I. Y., Ailawadi, Kusum, Neslin, Scott A.: Understanding the Effect of Weather on Promotion Sales Effectiveness, work in progress
Keller, Wiebke I. Y., Artemenko, C. (2022): “Price Calculations“, work in progress
Presentations
Marketing Science Conference, Fudan University, Shanghai, China, June 2016: “The Effect of Consumer Online Price Search on Pricing Behavior of Firms “
Competence Center Empirical Methods: Quantitative Methods in the Social Science, Tübingen, Deutschland, June 2014: “Model Evaluation and Copulas: Application in Marketing”
Marketing Dynamics Conference, Tilburg University, Tilburg, Netherlands, August 2012: “Promotions and Seasonal Events“
Marketing Science Conference, Boston University, Boston, USA, June 2012: “Promotions and Seasonal Events“
EMAC- Doctoral Colloquium – Advanced Track: Marketing Mix Instruments, ISCTE Business School, Lisbon, Portugal, May 2012: “Promotions and Seasonal Events“
SALTY: Marketing Research Camp, University of Cologne , Cologne, Deutschland, September 2011: “Advertising Strategies by Multinational Firms: Evidence of a home bias“
Marketing Research Camp, Tilburg University, Tilburg, Netherlands, June 2011: “Advertising Strategies by Multinational Firms: Evidence of a home bias“
Marketing Science Conference, Rice Jones Graduate School of Business, Houston, USA, June 2011: “Advertising Strategies by Multinational Firms: Evidence of a home bias“
Ellwanger Wirtschaftsgespräch, Ellwangen, Germany, March 2014: “Der Einsatz von Marketing zu großen Events – The Use of Marketing around Events“
Bayer Business Consulting, Leverkusen, Germany, March 2011: “Advertising Strategies by Multinational Firms“
Simon, Kucher & Partners, Bonn, Germany, September 2010: “Werbeentscheidungen in multinational agierenden Unternehmen – Advertising Strategies by Multinational Firms”